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"We thought we had it under control, but working with you made us realise there’s a totally different way of thinking." - Sam Saifi, Co-founder Revenue Labz
Client profile:
Name: Revenue Labz (soon to rebrand)
Founders: Sam Saifi and Jason Edward
Industry: Retention marketing agency for eCommerce brands
Years in Business: Entering their third year
Challenge: Rapid growth outpacing operational infrastructure
Watch full interview with Revenue Labz in the video below.
The Situation
Sam and Jason, co-founders of Revenue Labs, were going through the challenges of rapid growth in Q3 2024. From the outside, their agency was thriving, but beneath the surface, cracks were forming. They were firefighting daily, overly involved in service delivery, and struggling to optimise their operations for scalability.
"Growth was happening fast, but we didn’t realise our operations weren’t built to handle the scale. A lot was bubbling under the surface that we couldn’t see," said Sam. "You don’t know until you know."
What they faced:
Rapid growth outpacing operations.
Stuck in daily firefighting, lacking time for leadership.
Unclear team structure and undefined roles.
No hiring framework to find the right people.
Limited financial clarity for confident decisions.
Constant stress and operational chaos.
Misaligned co-founders without a shared scaling strategy.
Despite their belief that their operations were “all good,” they found themselves bogged down in the day-to-day, unable to focus on big-picture strategy. Their ambition to serve clients at the highest level was being compromised by inefficiencies and misaligned structures.
Jason added, "It felt like every day something was going wrong. We were constantly firefighting instead of leading."
The Catalyst
The turning point came when Sam encountered our content on LinkedIn. "I resonated with a post and decided to reach out. I was impressed by the clarity and precision of how you and Kristina presented solutions. It wasn’t just theory, it was actionable, strategic, and rooted in experience," said Sam.
What sealed the deal?
"The way you outlined the process and broke everything down made it clear you understood exactly what we needed. That gave us the confidence to move forward."
The Approach
We started by identifying their pain points and goals through a deep-dive strategy consultation. From there, we implemented a methodology that focused on three main areas to ensure their business was set up for scalable success:
Agency Systems.
We streamlined operations with optimised org charts, clear roles, and frameworks for team meetings, standups, and performance management.
Founder/CEO/COO Systems.
We empowered Sam and Jason step into true leadership by aligning their roles, improving decision-making, and focusing on their zones of genius.
Growth Strategy.
We reverse-engineered their goals into actionable steps, built a hiring framework for A-players and introduced advanced financial planning strategies.
We rolled out these changes through a three-month Live Growth Roadmap.
Why “live”? Because with organisational change, there are always two agendas: the one you plan and the one you need to adapt to as challenges and opportunities emerge.
Here’s what we added to the roadmap:
Operational restructure.
Team alignment (including founders).
A new hiring process.
Financial clarity (including Financial Model)
Frameworks for growth.
Does that seem like a lot for just three months? It was. And it was an intense, focused sprint but that’s exactly what was needed to get results.
One of the core philosophies we bring to every engagement is this: your business is a direct reflection of you as a founder. If you want your business to evolve, you need to evolve first. Growth isn’t just about fixing operational issues or creating better systems, it’s about levelling up as a leader so you can inspire and empower your team to do the same.
When founders step up, their teams follow suit. By helping Sam and Jason become the leaders their business needed, we set the foundation for their team to grow, adapt, and ultimately operate at a higher level.
The Results
While the financial impact will continue to unfold, the groundwork has been laid for sustainable growth:
Increased Lifetime Value.
Old Retention (8 months)
New Retention (12 months)
LTV Increase Per Client: $20k (multiplied by their total amount of clients this will produce significant results over months and years to come).
Capacity Up by 20%. Can now onboard an extra 2–3 new clients each month with ease, an estimated additional $15k+ in monthly revenue.
Churn Down from 20% to 5%. Reduced churn from 20% to 5%, protecting tens of thousands in recurring revenue that would have otherwise dropped off.
Future Gains. Over the next 12 months, these improvements collectively secure and add hundreds of thousands in revenue—confidently crossing $1-1.2M in revenue.
Enhanced Leadership. The founders have stepped into true leadership roles, focusing on strategy and vision rather than daily firefighting.
"Scalability". They’re equipped to hire, onboard and retain top talent to grow the agency effectively.
Jason put it simply: "You showed us what needed to be done and helped us get there step by step. We hit pretty much everything we were looking for within three months."
About what we do
At Big Growth Group we help grow high-profit and self-sufficient agency businesses that let founders step away from daily operations and focus on strategic growth.
We’re not just consultants who leave you with a list of ideas. We’re also Growth Operators who get in the trenches and work alongside you to deliver real, measurable results.
Are you an agency founder? Want to break free from operations and scale past $1M more easily and strategically?
“I saved 40 hours a month. BGG’s program set us up for the next level of growth! We’ve got a clear vision now, our clients are thriving, and I’ve started to delegate far more effectively.” —Joshua Daniels, Founder & CEO, Go Amplify.
“You’ll close more clients and land bigger brands for your agency. Romans’ approach to LinkedIn alone transformed our inbound strategy—it’s exactly what the platform is meant for.” —Michael Galvin, Founder, No Limit Email
“BGG’s concepts reshaped my entire business. I’ve optimised my setup, found more fulfilment and started operating in my zone of genius. It’s completely pivoted how I approach growth.” —Christian Hoppe, Co-Founder, Forwrd Agency
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